Fiji

Fiji's National E-commerce Strategy 2025–2029: What It Means for Local Businesses

Fiji launched a National E-commerce Strategy covering 2025–2029. Here's what the strategy means in plain terms for Fijian businesses building a digital presence.

1 September 20265 min readBy Sky High Pacific Editorial

Fiji launched its National E-commerce Strategy 2025–2029 to drive digital transformation and economic growth. The strategy sets a multi-year framework for digital trade development across the country.

What the strategy is

According to the Pacific Islands Forum Secretariat, the strategy is designed to advance the policy, regulatory and practical enablers for digital trade in Fiji. It sits alongside Fiji's broader National Digital Strategy 2025–2030, which covers digital government, connectivity and digital economy participation.

This is a national strategy, not a guarantee of commercial results for any individual business. It signals direction and investment intent.

Why it matters for businesses

  • Digital trade enablers are being prioritised at a national level.
  • Connectivity and digital economy participation are multi-year priorities.
  • Customers — local and visiting — increasingly expect to find and order from businesses online.

What businesses can do now

Public investment in digital infrastructure is one part of the transformation. Individual businesses still need practical tools to participate — a professional website, an installable app and a business portal to manage products, enquiries and orders.

Frequently asked questions

Is Sky High Pacific part of Fiji's National E-commerce Strategy?

No. Sky High Pacific is a private commercial business and a product of Sky High Systems Pty Ltd, Australia. We reference the strategy as independent regional context only and are not affiliated with or endorsed by the Fijian government.

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